On December 1st, an estimated 34.8 million people participated in GivingTuesday 2020 globally, with impressive results. In Canada alone, $36.1 million raised in 24 hours!
This wave of generosity and kindness allows Canadian charities to continue supporting their communities despite the drop in revenues and near-constant uncertainty that came about over the past year as a result of the pandemic.
But here at Ajah, there’s another benefit to GivingTuesday we find just as exciting: the data.
The philanthropic data collected and analysed on GivingTuesday helps answer important questions and gain deep insights into giving behaviours in Canada and around the world.
As part of the GivingTuesday Data Commons, detailed transactional giving data is collected and aggregated from more than 60 donation platforms and service providers (like PayPal or Blackbaud) for research and learning.
This data helps to grow individual giving and motivate new givers because it allows us to measure giving in a granular way, implement new approaches, and identify best practices.
We’ve been working closely with GivingTuesday for nearly three years, designing and managing their technology systems—so naturally, we have a particular attachment to the work they do.
But there’s no question that leveraging this data to better understand and strengthen the resilience, innovation and capacity is pretty awesome for the entire social sector!
To learn more about the success of GivingTuesday 2020, check out their press release and if you’d like to read more about GivingTuesday’s data collaborative check out their website for more information.